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We’ve Re-branded: What Does this Mean for You?

We’ve Re-branded: What Does this Mean for You?

We’ve rebranded BAAP C.P.A as Business Advisory and Accounting Partners. But what does this mean for you, why change our brand, and where are we headed?

We’ve made some positive changes in the firm over the last few years. These changes are all part of our goal to make us more valuable to our clients, business owners, and real estate investors, as well as our individual clients with complex planning needs.

We’d love to opportunity to tell you more about how and why our rebranding came about and to explain why our clients helped to shape our new direction.

Why re-brand the firm?

The name Business Advisory and Accounting Partners (B.A.A.P) more accurately reflects the future direction of our firm. Traditionally in the accounting field, a firm would use the initials of the managing partner in the firm’s name. We think it’s time for a change.

So, two years ago we officially changed the name to B.A.A.P, and it’s time now to fully commit to the brand and remove the BAAP C.P.A name. 

One question we get asked is if it’s an indication of ownership change now or in the foreseeable future, and the answer to that is no. 

So, how do these changes affect our clients?

It’s business as usual, folks. You can expect the same commitment and attention to detail that we pride ourselves on. The partners (Mark, Rose, Lisa, and Jensen) are fully committed to providing valuable planning and high-quality services to our existing and future clients. 

What about the website and emails?

You’ll notice that we’re using the new business name Business Advisory and Accounting Partners in our communications to you.

We’ve secured the new domain and we’ll be transitioning the website and email addresses to this new domain. The old domain and email addresses associated with that domain will still work, and both email addresses will for the foreseeable future. 

To make sure that our emails reach your inbox, you can check your spam filtering, and whitelist the new domain.

Our past and our future

We’re proud of our experience – it makes us experts. We’ve been helping business owners and real estate investors with their tax planning needs since 1989. 

In 2014, Mark took over as managing partner of the firm and became more active in an industry-wide thought leadership role within the Thomson Reuters Tax and Accounting division. He has had the pleasure of interacting with and training many CPA firms on offering advisory services to clients. 

Over the years we’ve heard a consistent message from small business owners: they need more from their accountants. They need guidance and support to help make better financial decisions and run their business more efficiently. We listened to this message and remodeled our firm around business planning and guidance. We don’t just record what happened in the past. 

Following that ethos has made us leaders in this industry and we’re excited to see what the future brings – for us and our clients

The next step

This is a great opportunity to say thank you to our clients – without their support, we wouldn’t have been able to achieve all that we have. We believe in long-term relationships, and when we partner with you, we’re in it for the long haul. 

We help business owners get organized, more efficient, and more strategic in the way they manage their businesses. Ask us about our solutions: compliance services,  tax efficiency, organizational services, and financial strategies.

To learn more about our work and to schedule a free strategy session, get in touch. Our door is open, and we look forward to hearing from you.  

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